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When I began to take my photography seriously I became extremely overwhelmed with the business side. I had the “unteachable” things but the other side of things was lacking. JJ really helped me identify the areas that needed growth and then helped me with a course of action to actually make it happen. Since meeting with JJ I have had multiple shoots with new clients and feel way more confident quoting, sending in creative, and handling communication with my clients.

When you have someone step into a mentorship or teacher role with you, you’d like for them to have done the things they are teaching you. JJ not only is an amazing teacher, he has walked the same road and is able to identify potholes and pitfalls that are ahead and helps me avoid.

Blake Raymond

Chelsea, Alabama

JJ helped big time with my brand and service I can offer to others! His ability to break down and explain his whole process. He’s taught me the valuable things I need to know in order to serve my clients as well as myself getting the most out of what I do.

Transparency in the good, bad, and himself. I would recommend JJ to others because he didn’t hold back. He was very personal with everything he taught and everything he did within his own business, which is hard to find these days. When doing a one-on-one lesson he tailors it perfectly to you. Would definitely recommend it to anybody!

Tyler Caisse

San Francisco, California

For many creatives beginning their careers, the goal is to focus on one thing: creating. The intensity of focus here, though admirable, can blur out the other necessary pieces of the endeavor, namely: sales. If a creative wants to make a living doing what they love, then learning sales and client acquisition is imperative, and neglecting this can lead to our downfall.

JJ reached reached out offering client acquisition coaching, at a time when I needed it most. I've never thought of myself as a salesperson, but as the years have gone by I began to learn the truth about a career in creativity (and really, a career anywhere): you need to be able to sell.

You need to know how to structure your proposals and contract. You need to have an outreach strategy. You need to know where your wants, your capabilities, where you can grow, and where you already shine. It doesn't matter if you have the best work out there. If you can't sell, you can't survive.

JJ helped by guiding me with all these things. He built my confidence by sharing the step-by-step process in which he's created a system to gain clients and create quality and meaningful work--and it's helped me gain clarity into who I am, what I uniquely provide, and helped me create a system to finding more clients as well as providing a structure for negotiation tactics to close better deals.

Erick Salazar

San Jose, Caliornia

That’s when everything changed

Suddenly, I wasn’t chasing clients anymore. I was identifying the right prospects, sending pitches that cut through the noise, and booking discovery calls where I knew how to lead the conversation and close the deal.

The result? Contracts with companies like Twitter, Coinbase, DoorDash, eBay, and even athletes in the NBA.

Not because I was “lucky,” or because I had the biggest following, or because I owned the fanciest gear - but because I finally had a framework that worked.

This system became the foundation of my career. It’s why I get to work with clients I actually want to work with, on projects that challenge and excite me, at rates that reflect the real value I bring.

I call it the SellingSales —a proven framework that shows creatives exactly how to break out of the undercharging trap and start landing $2,500+ clients with confidence.

Since launching the SellingSales System, photographers and cinematographers have used it to book their highest-paying client to date.

Many of these creatives had never systematized their sales process before:

Instead of waiting to be discovered, endlessly polishing my portfolio, or stressing over how many followers I had, I decided to flip the script.

I built a simple system that gave me the confidence to pitch major brands directly

—and the structure to actually close them.

How to Book Your First $2,500+ Creative Client in 30 Days (Even Without a "Perfect" Portfolio or Social Media Following)
 

If you're tired of undercharging for your creative work and watching less talented competitors book better clients... use the exact sales system I use as a working photographer to land contracts with Twitter, Coinbase, DoorDash, eBay, Stanford, and the NBA.

For years, I felt stuck in the same cycle as every other creative I knew: undercharging, hoping the “right” client would somehow stumble across my work, and watching people with half my talent get booked for projects I wanted.

Then something shifted.

SellingSales Letter.

✔ Confidence to quote $2,500+ for projects (even if you’ve been charging $500-$1,000 before)

✔ A systematized approach to finding and pitching ideal clients (no more hoping referrals come through)

✔ Discovery calls booked with prospects who are pre-qualified and ready to hire

✔ Professional contracts and communication workflows that position them as serious professionals

Not because they upgraded their camera gear... and not because they suddenly got Instagram famous...

But because of a proven sales framework built by a working creative who has worked with APPLE, COINBASE, TWITTER, DOORDASH, EBAY, WALL STREET JOURNAL, and STANFORD.
 

This system has helped creatives go from inconsistent $500 gigs to confident $2,500+ bookings.

From waiting for the phone to ring to proactively building a client pipeline.

This SAME system will help you sell:

✔ Photography day rates of $1,200-$5,000+

✔ Cinematography packages of $2,500-$15,000

✔ Ongoing creative retainers of $3,000-$10,000/month

✔ Brand partnership contracts with companies you've always wanted to work with

But it doesn't work for everyone...

It ONLY works for photographers and cinematographers who are already charging for their services (i.e. you're not just starting out with zero clients – you've done at least some paid work, even if you feel you're undercharging).

You also need to be serious about treating your creative work as a real business with systems and processes that scale.

If you're okay with undercharging, treating this as "just a hobby," or you'd rather invest in the next piece of gear instead of building business systems... then you can leave this page.

Now, if you're a creative who has done paid work before (or you have at least one client result you can replicate)... and you're ready to systematize your sales process to book better clients consistently... then pay close attention to every word on this page.

With the SellingSales, creatives achieve:

"I'm not charging enough for my work – I know it’s worth more than what I get"

Are you underpricing your services because you don't know how to justify higher rates? Do you watch less experienced creatives charge double what you do and wonder how they get away with it?

The Solution: The SellingSales System includes a comprehensive rate audit where we analyze your current pricing, review your service offerings, and create a scalable pricing structure that adjusts up and down based on client needs – so you can confidently quote $2,500+ without second-guessing yourself.

"I don't have a system for finding and booking clients – my work is sporadic and unpredictable"

Do you rely on referrals and hope clients find you? Do you have no idea how to do cold outreach without feeling salesy? Are you great at your craft but terrible at the business side?

The Solution: The SellingSales System gives you a proven client acquisition framework including a Hit List strategy for identifying ideal prospects, scripted email and phone pitches, mock discovery calls for practice, and ongoing support until you book your first client.

"I'm not confident in my sales pitch"

Do you freeze up when it's time to talk pricing? Do you give away too much information before securing commitment? Do you struggle to close deals even when prospects seem interested?

The Solution: The SellingSales System includes training for both email and phone/video pitches, including role-play scenarios, response frameworks, and presentation techniques that position you as the expert – not just another creative hoping to get hired.

The SellingSales System solves 3 big problems for creatives trying to scale:

The SellingSales System

With this approach, client acquisition becomes a lot less stressful:

- No waiting for referrals

- No begging for exposure on social media

- No discounting your rates to "get your foot in the door"

- No hoping your portfolio speaks for itself

- No complex sales funnels

- No expensive marketing automation

- No "fake it till you make it" mentality

- No gear-shaming yourself

Just: Audit → Client List → Outreach → Booking.

After years of doing this and coaching other creatives, here's what I've found works best:

All You Need is the SellingSales System

The final step is creating a repeatable system for what happens after the sale.

This includes:

• Onboarding protocols – What happens from contract signing to project kick-off

• Client communication standards – How you keep clients informed throughout production

• Delivery processes – How you hand off final deliverables professionally

• Offboarding workflows – How you wrap up projects and request testimonials/referrals

This ensures every client gets a premium experience, which leads to repeat business, referrals, and a strong reputation in your market.

And that’s it!

Step 4. Systematize Your Client Onboarding and Offboarding Process

The third step is executing your client outreach strategy.

Using your Hit List, you begin:

• Sending personalized cold emails and DMs

• Warming up prospects with value-first touchpoints

• Booking discovery calls using proven scripts

• Delivering your pitch with confidence

• Handling objections in real-time

• Sending proposals that close deals

This is where the rubber meets the road. 

You're not just learning sales theory – you're actively pitching to real prospects and refining your approach based on their responses.

Step 3. Launch Your Outreach Campaign and Close Your First Client

The second step is active client discovery.

You create a Client Hit List of your ideal prospects, i.e. companies and brands that:

• Match your style and expertise

• Have budget for $2,500+ creative projects

• Are actively running campaigns that need what you offer

Then you hone your pitch for both cold email outreach and discovery calls. 

This includes scheduled mock calls where you practice with different client personalities (the skeptical buyer, the budget-conscious decision-maker, the creative director who wants to see your process).

You get your reps in before the real conversations happen.

Step 2. Launch Your Outreach Campaign and Close Your First Client

Before you can confidently pitch high-paying clients, you need to ensure all your ducks are in a row.

The first step is conducting a comprehensive audit of:

• Your current process – How you currently acquire clients and where the gaps are

• Your tool stack – What systems you're using (or should be using) to manage projects

• Your rates – Whether you're charging appropriately for your market and experience

• Your communication workflow – How you respond to inquiries and manage client expectations

• Your contract/agreement – Whether you have proper legal protection and clear terms

This audit reveals exactly what's working, what's broken, and what needs to be implemented before you start reaching out to better clients.

Step 1. Audit Your Entire Business Workflow So You're Ready to Work With Premium Clients

Here's exactly how the SellingSales System works:

• It's built by someone who actually closes these clients, not someone who just teaches sales. This isn’t some generic “sales training” from a coach who’s never picked up a camera. Every step in the SellingSales System comes from real campaigns I've run to book clients like Apple, DoorDash, and eBay at a $1,200 day rate.
  
  You’re not learning what sounds good in a webinar. You’re using what actually closes in the real world.

• It fixes the problem nobody talks about: no sales system. Most photographers and cinematographers are incredible at their craft but have zero process for finding, pitching, and closing clients. So they rely on hope, referrals, and luck. That’s why they end up underpaid and overlooked.
  
  The SellingSales System eliminates the guesswork - giving you a step-by-step framework from audit to outreach to close. You’ll never sit staring at your inbox wondering, “what now?”

• It turns pricing and pitching into a strength instead of a fear.
  The #1 reason creatives undercharge isn’t talent -  it’s confidence.
  They don't know how to structure their rates, justify their value, or handle objections without sounding desperate.
  
  This system arms you with proven pricing frameworks, pitch scripts, and objection-handling techniques that flip awkward sales conversations into confident closings.

Here's why this system works so well for photographers and cinematographers:

Consistent, professional, and predictable.

DISCLAIMER: I have to be transparent with you... booking high-paying clients right away is not typical for everyone. I've been refining this system for years and have built relationships with decision-makers at major brands. Most creatives who implement the SellingSales System book their first $2,500+ client within 30-60 days, then build momentum from there. Your results will depend on how consistently you implement the strategies, how well you execute your outreach, and the specific market conditions in your niche.

Now you're probably wondering...

"This all sounds good, but does it actually work for other creatives like me?”

Here's what photographers and cinematographers who’ve implemented this system have to say:

Working with JJ has been a transformative experience. He helped take my skills in business, sales and even production to a level I never imagined building within the time we had working together. JJ was strategic and actionable with coaching me and my photography business, - he unlocked untapped potential for me. I went from taking personal brand photos to taking brand portraits for companies. In less than a year, I made sales 3 fold the amount I was charging before. JJ's long time experience in the industry has helped find the right people to talk to and say the right things to get my foot in the door. JJ's personalized approach and unwavering support made me feel like he was an older brother to look up to and that he was rooting from my corner before each round of business.

This coaching journey to professional success was invaluable for my business. I highly recommend JJ's coaching service to anyone that wants to see results and growth. The process was not easy and there were times of doubt with my personal and business development, but JJ made me believe my goals were achievable and stuck by my side throughout. Thank you JJ for coaching me be a more intentional, organized and a better asset for people who need my services!

— Jaymar Elen

And the best part? This isn’t a one-off trick or a “hack.” This system is sustainable and predictable long-term.

You don't need to blow up on Instagram, waste money on expensive paid ads, or spam your network with cringey "just checking in" messages.

Once you've got the framework – the audit checklist, the pricing structure, the pitch scripts, the outreach templates – you can replicate this process anytime you need new clients.

The SellingSales System is how I've maintained a $1,200 day rate and consistently booked projects with major brands for years.

(And I've used it to help other creatives do the same.)
Here's what my most recent client invoice looked like:
 

If you're serious about finally systematizing your client acquisition and landing creative projects at the rates you deserve...you've got two clear choices:

Option 2: Shortcut The Struggle

Work with me 1:1 for 30 days and get this entire system built, tested, and implemented for you and with you.

Instead of stumbling through months of guesswork, you’ll plug into a proven framework - with personal coaching, live feedback, and accountability from someone who has actually closed the kinds of clients you want.

Here’s what we’ll do together:

✔ Audit your business workflow, rates, tool stack, communications, and contracts (so you stop leaving money on the table)

✔ Build your Client Hit List and craft personalized outreach campaigns that stand out

✔ Coach you through sales for both email and phone/video pitches with real mock practice sessions

✔ Launch your outreach with me giving real-time feedback on every email, call, and proposal

✔ Support with 1:1 access until you book your first client (my guarantee)

And here’s that guarantee: I won't stop working with you until you book a client.

If you follow the system, put in the work, and still don’t book a paying client… I’ll continue working with you 1:1 at no extra cost until you do.

No fine print. No loopholes.

Option 1: Go It Alone

Take the framework I’ve outlined here - audit your business, build a Hit List, practice your pitch, and start cold outreach.

It works. These aren’t gimmicks or “secrets.” They’re time-tested sales fundamentals adapted for creatives who hate selling but still need a system that actually brings in clients.

But here’s the trade-off: figuring it out on your own means trial and error. 

You’ll burn weeks (or months) testing different angles, rewriting your pitch, and second-guessing whether you’re doing it right. 
You’ll probably undercharge at least once or miss out on clients you could have landed if you’d had the right guidance from day one.

On this call, we'll map out:

+ Your #1 Client Acquisition Gap -  The single biggest reason you’re not booking high-value clients (whether it’s pricing, pitching, or prospecting)

+ Your Ideal Client & Hit List Strategy - Exactly who you should be targeting, where to find them, and the best way to approach them.

+ Your Personalized 30-Day Roadmap - A clear, step-by-step action plan to start landing better-paying clients in the next 30 days. Outline the specific steps you need to take in the next 30 days to audit your business, build your pitch, and launch your first outreach campaign – so you leave the call with a clear action plan.
 

So the question is: do you want to keep grinding alone…

Or do you want to collapse the learning curve and start booking clients at $2,500+ with confidence?

Ready to consistently book better, higher-paying clients?

Book your FREE 15-minute strategy call below:

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