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JJ is a portrait and commercial photographer based out of South San Francisco.
He is a proud Wildcat of St. Ignatius College Preparatory ('05) and Don of University of San Francisco ('10).
When not photographing, you can find him: browsing the internet for notable photography work, drinking Aeopressed coffee, reading business book on his Kindle, or eating ice cream from Garden Creamery with his wife and daughter.
Eight forty five.
That's how to say it.
No need to say "a" at the end or “a.m.”.
I've been a photographer since high school starting in 2002 but I created this company when I honed in on video content in 2013.
My biggest peeve in production:
People being late.
As the saying goes, "If you arrive on time, you're late."
That's why I wanted to always arrive first.
When I started 8:45a, my primary clientele were producing videos for crowdfunding clients before Kickstarter and Indiegogo became household names.
I poured a lot of time and resources into these productions and because I shared a percentage of the total funds raised, a lot was riding on the hopes of the campaign succeeding solely based on the video.
When one of my favorite videos I produced failed, I quickly realized that what mattered even more was the ability to market the campaign as a whole.
The quality of the video was just a cherry on top.
This is when I focused more on everything else that will make a successful marketing campaign:
Building an email list.
It doesn't matter how great a piece of video or photography looks if no one sees it.
Leveraging marketing strategies has been key to ensuring that the video or photo produced is seen by your intended audience and yields the desired call-to-action you're looking for.
Don't get me wrong: I can talk for hours about the aesthetics of a great-looking photo or video and I'll for sure make every pixel and frame perfect.
But since you're in the business of making an impact, we'll be talking for days about your marketing strategy.
- JJ Jumoc-Casas, Founder